Marketing Manager Growth Communications
Company: VyStar Credit Union
Location: Jacksonville
Posted on: April 28, 2024
Job Description:
At VyStar, we offer competitive pay, an excellent benefit
package that includes a 401(k) Plan, an extensive paid technical
and on-the-job training program, and tuition
reimbursement--available to all full and part time employees. Part
time positions start at a minimum of 30 hours per week. We
encourage you to become a part of VyStar Credit Union's family of
employees. Marketing Manager Growth Communications ACCOUNTABILITY
STATEMENT:
Responsible for managing all the marketing and communication
efforts related to VyStar's merger and acquisition initiatives.
This covers all the stages of activities starting with planning the
initial announcements internally and externally to the transitions
through legal day one and customer account transition.
- Leads the creation, approvals and delivery of all employee,
member, partner, and community communications for M&A
projects
- Develop repeatable M&A communications playbook that
leverages key best practices from across the industry and learnings
from past M&As.
- Partners and facilitates input, reviews, approvals, and
delivery of key communications with Merger partner teams
- Oversees the creation and communication of the M&A
communications project across internal and external partners.
Manages and monitors the M&A communication plan milestones
ensuring accurate and timely completion of assigned tasks.
- Actively manages and participates in cross departmental M&A
project workstreams to identify specific communication and
marketing needs.
- Responsible for managing and engaging the appropriate marketing
and outside resources/vendors to fulfill the M&A marketing and
communication needs identified.
- Works closely with the Vice President, Communicators & Public
Relations, the various business units, and interacts cross
functionally with human resources, strategic initiatives,
operations, lending, project management and other departments to
develop and deliver effective internal and external M&A
communications.
- Identifies issues and consults with management and stakeholders
to resolve. Escalates to appropriate parties for timely
resolution.
- In partnership with agency, digital, and HR resources, sets up
employee and new member websites for each merger.
- Sets measurable goals and targets across communications
activities and reports results back to key stakeholders.
- Requires strict confidentiality - keeping safe and secure all
information given to and developed for M&A initiatives.
- Responsible for executing other special marketing projects s
not specific to M&A including member communications,
advertising, merchandising, special events, trade shows,
sponsorships and electronic messaging in branches and corporate
offices as needed JOB QUALIFICATIONS Experience
- Minimum 7 years in communications with at least 3 years in the
financial services industry
- Preference for experience delivering communications to both
consumers and internal employees
- Preference for experience managing and coaching direct team
member(s)
- Experience in developing complex marketing campaigns across
multiple time periods and channels with complex project plans
Knowledge, Skills and Abilities
- Outstanding verbal and written communication skills with the
ability to articulate ideas in a persuasive, organized, and
effective manner both written and verbal.
- A solid understanding of the financial services industry and
the laws and regulations that govern and/or impact the credit union
is a plus.
- Flexible and comfortable adapting to different situations and
groups of people
- Keen attention to detail
- Able to project manage multiple work assignments in a
fast-paced, deadline-sensitive and often confidential
environment
- Excellent judgment and interpersonal skills both in person, on
the phone, and e-mail
- Self-directed, able to accomplish projects with little
supervision, and collaborative, open to others' ideas
- Skilled in organizational savvy and effective collaboration to
effectively and efficiently deliver in a highly matrixed
organization Computer Skills
- Extremely proficient using Microsoft Word, Excel, PowerPoint,
Microsoft Teams, and Project Management software such as
Smartsheets
- Good design eye and Adobe Creative Suite experience
- Experience with developing good customer experience and
usability design for websites Education
- Candidate must possess a minimum of four-year college degree
with specialization in Marketing, Communication, Business
Administration, or related field. Or equivalent. DISCLAIMERS AND
WORK ENVIRONMENT Nothing in this position description is an implied
contract for employment. The position description is intended to be
an accurate account of the essential functions. The functions are
not all encompassing and are subject to change at any time by
management. The work environment characteristics described are
representative of those that an employee encounters while
performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions. As required or requested, may
exert up to 20 pounds of force occasionally and/or a negligible
amount of force constantly to lift, carry, push, pull or otherwise
move objects. VyStar Credit Union is not seeking outside assistance
or accepting unsolicited resumes from staffing agencies or search
firms for employment or contractor opportunities. Any resumes
submitted by an outside vendor to any employee at VyStar via
e-mail, internet, or directly to hiring managers without a valid
written search agreement with the Talent Acquisition / HR
department will be deemed the sole property of VyStar Credit Union.
No placement fee will be paid if a candidate is hired as a result
of the referral, or through other means. Thank you for your inquiry
regarding our current job opening. Your resume will be carefully
reviewed against the position requirements. Should your experience
and skills match, you will be contacted by one of our Human
Resources department staff members. Thank you again for your
interest in this position! VyStar Credit Union Human Resources
Keywords: VyStar Credit Union, Jacksonville , Marketing Manager Growth Communications, Executive , Jacksonville, Florida
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