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Media Planner

Company: Dalton Agency
Location: Jacksonville
Posted on: February 15, 2020

Job Description:

PRIMARY ROLE The Media Planner is responsible for research, development, planning and presentation of media plans for assigned clients and new business, as well as the media buying for print, digital and out-of-home, ensuring that the Dalton Agency media product adheres to the highest professional standards in the industry. ESSENTIAL DUTIES AND RESPONSIBILITIES - - - - - - -Develops and maintains an intimate knowledge of their clients' business and ensure that all client media requirements are executed in a timely and accurate manner. - - - - - - -Development and presentation of sound, strategic Media Plans based on client marketing direction and the use of media research. - - - - - - -Manage the flow of client media-related issues based on changes in direction, goals, and budgets. Be aware of the need to create solutions and resolve problems. - - - - - - -Maintain budget control and ensure execution of media plans by authorizing approved media schedules and monitoring buys/schedules. - - - - - - -Foster a good working relationship with account and client teams to facilitate flawless execution of plans. - - - - - - -Maintain good rapport with sales representatives and vendors. - - - - - - -Explore media alternatives and be creative in recommending media solutions. - - - - - - -Be accurate to instill/maintain client confidence. - - - - - - -Deliver POVs/position papers on key client issues and/or client opportunities. - - - - - - -Working knowledge of media-related and other basic software packages. - - - - - - -Responsible for media estimates, insertion orders, billing, and reconciliation. - QUALIFICATIONS - - - - - - -4-year college degree - - - - - - -3+ years of relevant experience KNOWLEDGE, SKILL AND ABILITY - - - - - - -Thorough, working knowledge of PC package tools including word-processing (MS Word) and spreadsheets (MS Excel) - - - - - - -Working knowledge of media software tools including buying service tools, qualitative research tools and quantitative research tools - - - - - - -Ability to effectively present information and respond to questions - - - - - - -Ability to effectively communicate verbally and in writing - - - - - - -Ability to set priorities and manage multiple priority tasks - - - - - - -Ability to work independently - - - - - - -Advanced writing skills - - - - - - -Effective interpersonal skills - - - - - - -Ability to negotiate - - - - - - -Ability to handle crisis and show good judgment under pressure - - - - - - -Demonstrates attention to detail - - - - - - -Understanding of agency procedures

Keywords: Dalton Agency, Jacksonville , Media Planner, Advertising , Jacksonville, Florida

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