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Digital Marketing Specialist (Remote)

Company: Treace Medical Concepts, Inc.
Location: Jacksonville
Posted on: June 24, 2022

Job Description:

The Digital Marketing Specialist will design, create, and deliver marketing programs to support expansion and growth of Treace Medical Concepts, Inc. (TMC) services and products. Tech savvy on WordPress products to help maintain website and market goals. The Associate may write blogs and administer email databases. The Digital Marketing associate will work with the Marketing team to develop, implement, track and optimize Treace Medicals digital marketing campaigns across all digital channels.
What you will be doing in the role:

  • Assist in the management and maintenance of all TMC's website properties
  • Administers website updates, content, and optimization in collaboration with agency & internal marketing team.
  • Work alongside external agency and internal marketing team to monitor and maintain all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Developing, implementing & monitoring of all digital tracking codes, including metadata, UTM codes, content tags, custom URLs, etc.
  • Executing targeted digital marketing campaigns aligned with business goals.
  • Reports on marketing key metrics: conversion rates, web user engagement & rankings, campaign results, social performance
  • Identify trends and insights to optimize spend and performance based on reviewing data and existing reports (internal/external).
    What you will bring to the role:
    • Bachelors degree (Marketing, Communications, Business); equivalent education & experience will be considered in lieu of degree
    • Two (2) years of Marketing experience utilizing Google Analytics, Google Ads, and other analytical and tracking tools.
    • Intermediate MS Excel skills

      Who we are:Treace's mission is to be the leader in the surgical treatment of bunions by establishing the Lapiplasty - System as the standard of care. We are committed to operating our business with the highest standards of ethical conduct. We intend to exceed our customers' expectations through an innovation-driven, high-velocity approach to solving treatment and surgical problems. With our products and services, our mission is to assist foot and ankle surgeons in improving patient outcomes and reducing healthcare costs, while providing rewarding experiences and opportunities for our employees and stakeholders.

Keywords: Treace Medical Concepts, Inc., Jacksonville , Digital Marketing Specialist (Remote), Advertising , Jacksonville, Florida

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