Director of Marketing
Company: Triad Financial Service Inc.
Location: Jacksonville
Posted on: January 25, 2023
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Job Description:
Description:
Triad Financial Services is looking for a Director of Marketing.
This position will support the marketing & communications efforts
to launch & drive mortgage offerings at Triad Financial Services
(TFS). The candidate will manage the coordination & delivery of
multiple brand, marketing activities for the TFS. This role is
responsible for planning & coordinating the development & execution
of marketing programs to drive awareness, consideration & purchase
of the company's mortgage products and services. This role
collaborates with national/regional sales managers, channels
managers and outside agencies to develop marketing & advertising
strategies and tactics to meet the company's goals for Mortgage
product sales.Below are some of the responsibilities of the
role:Support the development of marketing collateral, direct and
print marketing campaigns as needed, value propositions,
organizational design improvements and other activities as needed
to positively impact both Marketing and Business goals while
advancing the Triad brand and the quality of the brand.Maintain
close relationships with sales and operations leaders to help
identify business opportunities that improve revenue growth and
competitive advantage.Responsible for understanding the voice of
the customer and monitoring and compiling customer reviews via
social media using reputation management applications, developing /
executing customer-focused campaigns and tactics that provide
competitive advantage.Responsible for working with business
partners in eCommerce, Cross-Sell Marketing and Operations to
enhance Online and Social marketing capabilities available to
Business teams.Optimize the media mix in campaigns to ensure
integration between channels (dealers, Manufacturers, Investors).
Consider all channels of communication and customer touch points
including: TV/video, radio, print, outdoor, direct mail, email,
website, mobile, online media, statement inserts and messages,
outbound telemarketing and inbound call center.Work hand-in-hand
with the sales and operations teams to ensure objectives and
strategies are aligned.Participate in the development of marketing
strategies to maximize opportunities in the current high-value
segments and newly developed service products.Analyze program
results, make recommendations for further improvement to senior
leadership, and implement program enhancements.Track, understand,
and report on key marketing performance indicators on a regular
basis.Manage development and distribution of annual/quarterly
reports, announcements.Collaborate with the Legal and Compliance
partners to ensure all marketing campaigns and materials are in
compliance.Stay abreast of new marketing techniques and channels to
determine their applicability to mortgage programs.Complete
post-analyses of marketing programs to monitor effectiveness in
meeting goals and to gather learnings to inform the development of
future programs.The successful candidate for this role will be on
the ground floor of building a marketing function to support the
tremendous growth that Triad is experiencing. This role will have
significant impact in supporting our sales and operating teams in
both selling our financial products and services and providing an
outstanding customer experience! Come join us! This position is
based in our Jacksonville, FL Headquarters. This position has a
base salary range of $70 to $100K plus an annual bonus. And we
offer a variety of benefits, including: 401K Retirement Savings
Plan including Matching and Company Contributions; Comprehensive
medical, dental, vision insurance programs; Life Insurance and
Accidental & Death and Dismemberment Programs; Short and Long Term
Disability Insurance Offerings; Generous PTO Plan; Reward and
Recognition programs. PM22
Requirements:
What we are looking for in a top candidate:5+ years broad and
integrated marketing experience in mortgage financial
servicesKnowledge of both traditional and digital marketing
techniquesCommitment and Passion for customer experienceStrong
project management, interpersonal and organizational skills & exp
working cross-functionally with other teamsProficient
problem-solving skills -- solutions orientedStrong proficiency in
Excel and ability to analyze/interpret data and provide meaningful
summariesConceptualization and implementation skills relating to
new strategiesThe ability to travel as the role requires.Triad is
an Equal Opportunity EmployerWe extend equal employment
opportunities to qualified applicants and employees on an equal
basis regardless of an individual's age, race, color, sex,
religion, national origin, disability, sexual orientation, gender
identity or expression, pregnancy status, marital status, military
or veteran status, genetic disposition or any other reason
protected by law.PI202030273
Keywords: Triad Financial Service Inc., Jacksonville , Director of Marketing, Advertising , Jacksonville, Florida
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