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Director of Marketing

Company: Triad Financial Services, Inc. NMLS #1063
Location: Jacksonville
Posted on: January 26, 2023

Job Description:

Description:
Triad Financial Services is looking for a Director of Marketing. This position will support the marketing & communications efforts to launch & drive mortgage offerings at Triad Financial Services (TFS). The candidate will manage the coordination & delivery of multiple brand, marketing activities for the TFS. This role is responsible for planning & coordinating the development & execution of marketing programs to drive awareness, consideration & purchase of the company's mortgage products and services. This role collaborates with national/regional sales managers, channels managers and outside agencies to develop marketing & advertising strategies and tactics to meet the company's goals for Mortgage product sales. Below are some of the responsibilities of the role:

  • Support the development of marketing collateral, direct and print marketing campaigns as needed, value propositions, organizational design improvements and other activities as needed to positively impact both Marketing and Business goals while advancing the Triad brand and the quality of the brand.
  • Maintain close relationships with sales and operations leaders to help identify business opportunities that improve revenue growth and competitive advantage.
  • Responsible for understanding the voice of the customer and monitoring and compiling customer reviews via social media using reputation management applications, developing / executing customer-focused campaigns and tactics that provide competitive advantage.
  • Responsible for working with business partners in eCommerce, Cross-Sell Marketing and Operations to enhance Online and Social marketing capabilities available to Business teams.
  • Optimize the media mix in campaigns to ensure integration between channels (dealers, Manufacturers, Investors). Consider all channels of communication and customer touch points including: TV/video, radio, print, outdoor, direct mail, email, website, mobile, online media, statement inserts and messages, outbound telemarketing and inbound call center.
  • Work hand-in-hand with the sales and operations teams to ensure objectives and strategies are aligned.
  • Participate in the development of marketing strategies to maximize opportunities in the current high-value segments and newly developed service products.
  • Analyze program results, make recommendations for further improvement to senior leadership, and implement program enhancements.
  • Track, understand, and report on key marketing performance indicators on a regular basis.
  • Manage development and distribution of annual/quarterly reports, announcements.
  • Collaborate with the Legal and Compliance partners to ensure all marketing campaigns and materials are in compliance.
  • Stay abreast of new marketing techniques and channels to determine their applicability to mortgage programs.
  • Complete post-analyses of marketing programs to monitor effectiveness in meeting goals and to gather learnings to inform the development of future programs. The successful candidate for this role will be on the ground floor of building a marketing function to support the tremendous growth that Triad is experiencing. This role will have significant impact in supporting our sales and operating teams in both selling our financial products and services and providing an outstanding customer experience! Come join us! This position is based in our Jacksonville, FL Headquarters. This position has a base salary range of $70 to $100K plus an annual bonus. And we offer a variety of benefits, including: 401K Retirement Savings Plan including Matching and Company Contributions; Comprehensive medical, dental, vision insurance programs; Life Insurance and Accidental & Death and Dismemberment Programs; Short and Long Term Disability Insurance Offerings; Generous PTO Plan; Reward and Recognition programs. PM22

    Requirements:
    What we are looking for in a top candidate:
    • 5+ years broad and integrated marketing experience in mortgage financial services
    • Knowledge of both traditional and digital marketing techniques
    • Commitment and Passion for customer experience
    • Strong project management, interpersonal and organizational skills & exp working cross-functionally with other teams
    • Proficient problem-solving skills -- solutions oriented
    • Strong proficiency in Excel and ability to analyze/interpret data and provide meaningful summaries
    • Conceptualization and implementation skills relating to new strategies
    • The ability to travel as the role requires. Triad is an Equal Opportunity Employer We extend equal employment opportunities to qualified applicants and employees on an equal basis regardless of an individual's age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law. PI202029006

Keywords: Triad Financial Services, Inc. NMLS #1063, Jacksonville , Director of Marketing, Advertising , Jacksonville, Florida

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