Director of Marketing
Company: Triad Financial Service Inc.
Location: Jacksonville
Posted on: January 27, 2023
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Job Description:
Description:
Triad Financial Services is looking for a Director of Marketing.
This position will support the marketing & communications efforts
to launch & drive mortgage offerings at Triad Financial Services
(TFS). The candidate will manage the coordination & delivery of
multiple brand, marketing activities for the TFS. This role is
responsible for planning & coordinating the development & execution
of marketing programs to drive awareness, consideration & purchase
of the company's mortgage products and services. This role
collaborates with national/regional sales managers, channels
managers and outside agencies to develop marketing & advertising
strategies and tactics to meet the company's goals for Mortgage
product sales.
Below are some of the responsibilities of the role:
Support the development of marketing collateral, direct and print
marketing campaigns as needed, value propositions, organizational
design improvements and other activities as needed to positively
impact both Marketing and Business goals while advancing the Triad
brand and the quality of the brand.
Maintain close relationships with sales and operations leaders to
help identify business opportunities that improve revenue growth
and competitive advantage.
Responsible for understanding the voice of the customer and
monitoring and compiling customer reviews via social media using
reputation management applications, developing / executing
customer-focused campaigns and tactics that provide competitive
advantage.
Responsible for working with business partners in eCommerce,
Cross-Sell Marketing and Operations to enhance Online and Social
marketing capabilities available to Business teams.
Optimize the media mix in campaigns to ensure integration between
channels (dealers, Manufacturers, Investors). Consider all channels
of communication and customer touch points including: TV/video,
radio, print, outdoor, direct mail, email, website, mobile, online
media, statement inserts and messages, outbound telemarketing and
inbound call center.
Work hand-in-hand with the sales and operations teams to ensure
objectives and strategies are aligned.
Participate in the development of marketing strategies to maximize
opportunities in the current high-value segments and newly
developed service products.
Analyze program results, make recommendations for further
improvement to senior leadership, and implement program
enhancements.
Track, understand, and report on key marketing performance
indicators on a regular basis.
Manage development and distribution of annual/quarterly reports,
announcements.
Collaborate with the Legal and Compliance partners to ensure all
marketing campaigns and materials are in compliance.
Stay abreast of new marketing techniques and channels to determine
their applicability to mortgage programs.
Complete post-analyses of marketing programs to monitor
effectiveness in meeting goals and to gather learnings to inform
the development of future programs.
The successful candidate for this role will be on the ground floor
of building a marketing function to support the tremendous growth
that Triad is experiencing. This role will have significant impact
in supporting our sales and operating teams in both selling our
financial products and services and providing an outstanding
customer experience! Come join us! This position is based in our
Jacksonville, FL Headquarters.
This position has a base salary range of $70 to $100K plus an
annual bonus. And we offer a variety of benefits, including: 401K
Retirement Savings Plan including Matching and Company
Contributions; Comprehensive medical, dental, vision insurance
programs; Life Insurance and Accidental & Death and Dismemberment
Programs; Short and Long Term Disability Insurance Offerings;
Generous PTO Plan; Reward and Recognition programs.
PM22
Requirements:
What we are looking for in a top candidate:
5+ years broad and integrated marketing experience in mortgage
financial services
Knowledge of both traditional and digital marketing techniques
Commitment and Passion for customer experience
Strong project management, interpersonal and organizational skills
& exp working cross-functionally with other teams
Proficient problem-solving skills -- solutions oriented
Strong proficiency in Excel and ability to analyze/interpret data
and provide meaningful summaries
Conceptualization and implementation skills relating to new
strategies
The ability to travel as the role requires.
Triad is an Equal Opportunity Employer
We extend equal employment opportunities to qualified applicants
and employees on an equal basis regardless of an individual's age,
race, color, sex, religion, national origin, disability, sexual
orientation, gender identity or expression, pregnancy status,
marital status, military or veteran status, genetic disposition or
any other reason protected by law.
PI202027027
Keywords: Triad Financial Service Inc., Jacksonville , Director of Marketing, Advertising , Jacksonville, Florida
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