South Florida Field Marketing
Company: Hornet Staffing
Location: Jacksonville
Posted on: March 19, 2023
Job Description:
Job Description:
- Field Marketing Tactical Planning, Integration, & Mgmt.
(Grassroots/Retail, Events, Go-To-Market)
- Manage field marketing engagement plans and implementation,
while supporting campaigns for brand, segments, clinics, retail
centers, retail partnerships, and product launches in South
Florida
- Support Go-To-Market Field Marketing planning and execution
based on direction, strategy, and budget of U65 and Medicare
clients in each region. This includes coordinating events, managing
staff, onsite activation, reporting, metrics, and future
recommendations.
- Work closely with Corporate and LP leadership to engage in
local events and sponsorships, and support local offices in their
event plans.
- Work directly with local community relations managers and
business development managers in the area offices to participate in
marketing events and assist with their respective event plans when
needed.
- Develop customized Field Marketing programs and promotional
platforms for each South Florida market and opportunity area where
clinics, partnerships, retail centers and product opportunities are
located
- Support Field Marketing Managers and Specialists in the
creation and direction of traffic building strategies and tactics
for respective product and brand-lines
- Primary point-of-contact for Field Marketing execution.
Activation of Field Marketing
- Support the fulfillment of activation strategies and project
plans to include collateral, promotional items, brand advocates,
equipment, etc.
- Support the activation compliance standards for all Field
Marketing activities within market (coordinating with Sales, Retail
and Product to ensure alignment for Field Marketing).
- Coordinate and manage agencies on activation efforts.
- Manage the process to track, analyze and report event metrics
and identify opportunities and solutions for improvement.
- Effectively analyze data gathered at events and communicate
feedback to committee.
- Manage staff scheduling/calendar for executions to include
facilitation of seminars/events, sports activations, mascot
appearances, etc.
Job Requirements:
- Broad and deep knowledge of marketing promotion methods,
practices and techniques.
- Experience in marketing or events background
- Experience working in a cross-functional team in a fast-paced
environment
- Experience working with and coordinating multiple clients and
agencies
- Ability to resolve issues and barriers. Ability to build and
deliver presentations with computer software.
- Ability to build relationships within the business area, across
the organization and external partners
- Business acumen of project planning and implementation
Experience:
- 3-5 years related work experience or equivalent combination of
transferable experience and education
- Integrated marketing strategy, planning and tactical
experience
Education:
- Brand, marketing, communications or in related field - Related
Bachelor's degree or additional related equivalent work
experience
Keywords: Hornet Staffing, Jacksonville , South Florida Field Marketing, Advertising , Jacksonville, Florida
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