Marketing Specialist, Full-time

Company: Brooks Rehabilitation
Location: Jacksonville
Posted on: March 19, 2023

Job Description:

For 50 years, Brooks Rehabilitation , headquartered in Jacksonville, Fla., has been a comprehensive source for physical rehabilitation services. As a nonprofit organization, Brooks operates one of the nation's largest inpatient rehabilitation hospitals in the U.S. with 160 beds, one of the region's largest home healthcare agencies, 40 outpatient therapy clinics, a Center for Inpatient Rehabilitation in partnership with Halifax Health in Daytona Beach, the Brooks Rehabilitation Medical Group, two skilled nursing facilities, assisted living and memory care. Brooks will treat more than 60,000 patients through its system of care each year. In addition, Brooks operates the Clinical Research Center, which specializes in research for stroke, brain injury, spinal cord injury and more to advance the science of rehabilitation. Brooks also provides many low or no cost community programs and services such as the Brooks Clubhouse, Brooks Aphasia Center and Brooks Adaptive Sports and Recreation to improve the quality of life for people living with physical disabilities. Brooks Rehabilitation proudly employs over 2,500 clinicians and staff across the state of Florida. We are looking for exceptional people to join our culture of caring and bring our mission to life. We are currently seeking a Marketing Specialist to join the Brooks Rehabilitation Integrated Marketing Communications team. The right candidate should be an eager individual who is passionate about our Mission and Values and who can handle multiple projects and deadlines in accordance with brand standards and timelines. He or she thrives in a dynamic work environment and has excellent people and organizational skills. The successful candidate should be highly organized, analytical and dedicated to telling the Brooks story through all advertising mediums. Responsibilities:

• Works closely with members of the Brooks Rehabilitation Integrated Marketing Communications department to support various marketing initiatives and programs that advance the organization's strategic plan.
• Coordinates and executes advertising campaigns and initiatives for the organization in accordance with stated budgets and objectives. Manages design and implementation process with external vendors including graphic designers, agencies and internal stakeholders.
• Monitors online reputation across digital and social platforms for the enterprise. Works with leaders in all care settings to respond to comments and reviews and help to resolve customer service issues. Reports trends and recommendations. Ensures accuracy of online reputation and locations across the digital landscape.
• Creates reports and dashboards for leaders and provides decision-making recommendations based on marketing performance and projections. This includes bringing together analytics from separate systems for cohesive reporting. Transforms data into visual charts and graphs to make compelling presentations about findings.
• Provides support to internal stakeholders and clients in designing and implementing marketing communications plans and executing tactics.
• Supports the content management strategy and calendar and serves as a backup to other colleagues who maintain content channels and inboxes.
• Creates and deploys high-quality, timely and relevant materials, edits existing materials for grammatical and/or spelling errors and ensures clear, concise prose and appropriate writing style for a targeted audience.
• Supports team projects and initiatives to include onsite support for some events and activations at local and national experiential activations.
• Stays up-to-date on current trends and best practices, and brings forward new ideas that benefit Brooks. Continually strives to improve efficiency and functionality of communications vehicles and platforms. Capitalizes on innovation and technological advancements.
  • Proactively seeks opportunities to build and improve positive relationships and credibility with colleagues, peers and stakeholders.
  • Assesses opportunities for improvements, and demonstrates willingness and ability to adapt to change.
  • Continually strives to improve efficiency and functionality of marketing tools and tactics and facilitates innovation and technological advancements.
  • Proactively seeks opportunities to build and improve positive relationships and credibility with colleagues, peers and stakeholders. Qualifications:
    • Excellent written and oral communication skills. Excellent interpersonal skills and creative abilities. Must be a collaborator and focused on shared success of the team.
    • The ability to create error free work.
    • Knowledge of reading and interpreting marketing and advertising analytics.
    • Must have extensive expertise in the elements of digital marketing, including key performance indicators to track and use common digital marketing analytics tools.
    • A clear communicator who can explain complex cause and effect relationships and identify the impact of different creative marketing elements on a campaign's success.
    • Requires problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills and interpersonal skills.
    • Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork.
    • A professional demeanor and the ability to work with all levels of the organization, and potentially patients and/or loved ones.
    • The ability to work onsite for the majority of the time.
    • Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality.
    • Must possess high personal motivation supporting a strong work ethic, flexibility and creativity.
    • Bachelor's degree in marketing, communications, public relations, business administration or equivalent professional work experience
    • Experience and proficiency with Microsoft Office Suite, WordPress, Dropbox and other cloud-based content sharing tools.
    • Prefer high-level analytics certifications from Google or similar.
    • Preferred knowledge of CRM, email marketing automation and project management processes and platforms.
    • Healthcare experience is a plus. Thriving in a culture that you can be proud of, you will also receive many employee benefits such as the following:
      • Competitive Pay
      • Comprehensive Benefits package
      • Vacation/Paid Time Off
      • Retirement Plan
      • Employee Discounts
      • Clinical Education and Professional Development Programs Location: Brooks Rehabilitation Hospital, 3599 University Blvd South, Jacksonville, FL 32216 Hours: 40 hours per week Compensation: Experience, education and tenure may be considered along with internal equity when job offers are extended.

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