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INTERLINE BRANDS EMAIL MARKETING SPECIALIST

Company: The Home Depot
Location: Jacksonville
Posted on: October 11, 2018

Job Description:

POSITION PURPOSEIf you want to join a dynamic organization where leadership strives to put their best foot forward with their employees and their clients, come join the Interline Team.

The Email Marketing Specialist role will support the multifamily end market brand marketing team in the implementation of integrated marketing campaigns (print/digital) that create a positive image and support business goals.MAJOR TASKS, RESPONSIBILITES AND KEY ACCOUNTABILITIES


  • 40% - Work with the Multifamily brand marketing team to execute marketing campaigns (print/digital) in a timely and accurate manner that will optimize customer experience, increase their retention/loyalty, drive revenue and generate prospective customer leads
  • 30% - Responsible for assigned marketing campaigns to promote products and services; analyze and report on campaign performance to develop insights to share with the team and for marketing plan refinement
  • 25% - Responsible for designated sales enablement support and related internal communications, including ongoing maintenance of marketing digital resource libraries; collateral fulfillment; employee promotional giveaways and monthly collateral report
  • 5% - Maintain marketing calendar and sales distribution list to support effective team operation


    NATURE AND SCOPE

    Director - Ecommerce

    ENVIRONMENTAL JOB REQUIREMENTS

    ENVIRONMENT:

    Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    TRAVEL:

    Typically requires overnight travel less than 10% of the time.
    MINIMUM QUALIFICATIONS

    Must be eighteen years of age or older.

    Must be legally permitted to work in the United States.

    EDUCATION REQUIRED:

    The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

    YEARS OF RELEVANT WORK EXPERIENCE: 3 years

    PHYSICAL REQUIREMENTS:

    Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

    PREFERRED QUALIFICATIONS:--- Proficient in Microsoft Office; especially Excel--- Demonstrated ability to create compelling content that drives desired outcome/action



    • Analytical skills to interpret/draw insights from reporting
    • Proven ability to multi-task a variety of projects in a high production environment, with limited oversight
    • Ability to work well and communicate verbally with people at all levels, both internally and externally
    • Experience with marketing automation software such as Silverpop or Exact Target, or email marketing software such as Constant Contact or iContact
    • Experience with basic HTML development Execute email distribution based on universal email calendar.
    • Develop and monitor A/B Testing strategies on subject lines, call to actions, image vs. text, etc.
    • Partner with Content Team to ensure email effectiveness (relevant to target audience; copy brevity/accuracy; subject lines; brand appropriate) to ensure marketing message is conveyed clearly and accurately.
    • Partner with Creative Services to ensure all campaign designs meet requirements for conversion to HTML and in proper form/template.
    • Partner with Web Developer to ensure all campaigns are built according to specifications and render appropriately in mobile devices and across various email service providers (AOL, Outlook, Yahoo, etc.).
    • Provide HTML development support to Web Developer when necessary.
    • Monitor and direct email responses to appropriate team for follow up.
    • Provide support in monitoring and assessing relevant tracking metrics and provide insights and recommendations to improve email performance.
    • Develop content for automated programs and email marketing initiatives based on direction provided by Email Marketing Manager and Marketing partners.
    • Provide database maintenance support (purge non-deliverables; manage opt-outs, etc).
    • Provide strategic and technical support for automated programs and email marketing initiatives.
    • Provide support in maintaining list segmentation.
    • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices
    • Recommend change to programs based on sound analysis


      KNOWLEDGE, SKILLS, ABILITIES AND COMPETENCIES:


      • Strong collaboration abilities, teamwork and interdepartmental communication skills are critical to the success of this position
      • Sound business reasoning and the ability to use facts to make good decisions is required

        Keywords: The Home Depot, Jacksonville , INTERLINE BRANDS EMAIL MARKETING SPECIALIST, Advertising , Jacksonville, Florida

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