Director, Consumer Franchise Strategy
Company: Parks, Experiences and Products
Location: Middleburg
Posted on: May 15, 2022
Job Description:
The Director, Franchise Strategy serves as a key partner to
executive leaders, content partners, commercial leads and Franchise
teams throughout Disney Parks, Experiences and Products (DPEP) and
The Walt Disney Company (TWDC). This role is an integral member of
the DPEP Marketing organization and reports to the Senior Vice
President, DPEP Consumer Franchise Strategy/CPGP Mktg.
Responsibilities :
The Director of Franchise Strategy will:
- Be responsible for creating consumer and commercial strategies
and plans, working in partnership with our global segment
commercial partners, WDI, CIMA and finance partners along with the
Studio and Corporate franchise teams, that deliver a higher return
and customer lifetime value for the segment, with immediate focus
on our Disney Princess, Frozen, Disney Live Action and 100th
Anniversary, Star Wars, Marvel, 20CF and NATGEO consumer franchise
strategies.
- Chart new course for franchise team, moving from siloed to
unified segment planning based on consumer insights. Assess
business opportunities and create a tool kit that the teams can
implement to realize value and evolve the entire organization to a
commercial mindset.
- Assume leadership and project management responsibilities for
the Franchise Operations team by providing day to day leadership
and dedicated understanding of their operations to drive process
improvement, innovation and development of the team.Consumer
Franchise Strategy Business Priorities:
- Create holistic, diverse and inclusive, data-driven,
globally-applicable DPEP consumer franchise strategies to drive
long term growth, relevancy and commercial value across the DPEP
segment. (e.g. portfolio gap, audience growth, franchise
reposition, sustainment)
- Develop Franchise DNA and cross-segment franchise plans, in
partnership with commercial business teams, to amplify engagement
and demand for our key franchises across our parks, experiences and
product areas. (e.g. multi-year go-to-market plans for top and
emerging franchises)
- Leverage consumer, business and financial insights, partnering
with the businesses, CIMA, CE and Finance teams, to create tools
and processes that enable short and long term strategic business
planning
Basic Qualifications :
- 10+ years progressive leadership experience in Marketing, Brand
Management, or related field
- Combination of consumer products, licensing, interactive,
digital media and/or entertainment experience; emphasis on managing
licensing, production, marketing and business development
- Demonstrated excellent leadership skills with the ability to
turn vision into action, motivate others to achieve goals and
follow through on decisions
- Demonstrated inclusive and collaborative leadership that
embraces diversity
- Demonstrated ability to effectively build partnerships and
influence stakeholders and decision making at all levels of the
organization
- Excellent strategic and creative thinking skills
- Demonstrated project management skills and the proven ability
to manage multiple sensitive projects with competing demands and
resources
- Superior communication skills with the ability to interact
cross functionally with all levels in the organization
- Demonstrated experience effectively presenting to senior
executives and large groups
- Flexible and adaptable to changing priorities in a fast paced
environment
- Demonstrated high level of corporate professionalism, maturity
and political savvy
Required Education :
- Bachelor's Degree
Preferred Education :
- MBA with a focus on Strategy or Marketing
Additional Information :
This job is located in Orlando, FL.
Benefits and Perks: Disney offers a rewards package to help you
live your best life. This includes health and savings benefits,
educational opportunities and special extras that only Disney can
provide. Learn more about our benefits and perks at
https://jobs.disneycareers.com/benefits.
#CPGPJOBS #DPEPFLA
Keywords: Parks, Experiences and Products, Jacksonville , Director, Consumer Franchise Strategy, Executive , Middleburg, Florida
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