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Pontoon - Digital Marketing Manager

Company: Adecco
Location: Jacksonville
Posted on: June 24, 2022

Job Description:

About the role The Digital Marketing Manager drives the implementation and evolution of the marketing strategy , e nsures the right audiences are targeted and engage d with data to back-up our marketing activities. This role partners with / and influences senior leaders and other stakeholders which includ e our parent company The Adecco Group. What you'll be doing

  • Establishes a strong digital strategy that will deliver exceptional engagement and results.
  • Transforms the way we use our digital channels.
    • Responsible for website management.
    • Proactively promotes the Pontoon brand.
    • Responsible for data analytics and dashboard reporting.
    • Manages costs and Return on Investment (ROI) while being commercially minded.
    • Designs and maintains creative input and vision.
      • Manages and reports on the marketing and sales funnel for all programs, including volume at every stage, conversion rates between stages and velocity from inquiry to closed/won, closed/lost.
      • Utilizes scalable and repeatable processes and techniques to drive transformation.
      • Demands generation success utilizing Pardot and Salesforce.
      • Aligns with overall company branding and awareness strategies.
      • Ensures marketing tactics are used in an integrated manner including email, web seminars, social media, digital marketing to create.
        • Partners with marketing management and internal operations to support brand strategies and marketing programs.
        • Supports with employment and recruitment attraction.
        • Develops and implements content for websites by leveraging a basic understanding of UX and SEO best practices.
        • Participates in special projects and performs other duties as assigned. About you EDUCATION & JOB REQUIREMENTS: Bachelor's Degree in information marketing, communications, or related field plus a minimum of five (5) years of relevant experience required. Minimum of nine (9) years of an equivalent combination of post high school education and experience may be considered in lieu of a degree. Global experience is highly desirable. Prior experience with marketing automation tools, such as Pardot. Prior experience with CRM systems, such as Salesforce. Prior experience managing a team. KNOWLEDGE, SKILLS & ABILITIES:
          • Skilled in communicating effectively verbally and in writing.
          • Ability to establish and maintain effective working relationships.
          • Digital marketing expert, Innovative, Creative, Commercial, Relationship builder.
          • Strong Project management skills.
            • Proficient with Microsoft Office products, including Word, Excel, PowerPoint, and Outlook. Why choose us? It's an exciting time to be part of our team. We're proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in over 60 countries globally. You'll have the opportunity to grow across a variety of interesting jobs and careers over our extensive portfolio of global brands. We empower our colleagues to work in the smartest, most efficient ways to achieve total balance between the demands of their jobs and their lives. That's why we give you the autonomy and support you need to work in the way that makes you most productive, agile, confident and insightful. Putting people first, pioneering with a collective spirit and always advancing with a growth mindset -that's what we stand for at the Adecco Group. Here, we are all individuals with a unique perspective on the world we live in. That's what makes us stronger. Whoever you are and whatever your background, you can be yourself. So, we aim to build on the attributes that make you, you. We offer a range of world-class resources for upskilling and development, satisfying your curiosity while the sharing skills, knowledge and expertise to grow together. Make an impact where it matters most. A journey to bring out the best in you We believe that having an understanding of the hiring process helps you to prepare, feel, and be, at your best. As a global, multi brand organisation with multiple different roles, our application process can vary. On our career site , you will find some of the key steps you can expect to guide you along the way.

Keywords: Adecco, Jacksonville , Pontoon - Digital Marketing Manager, Executive , Jacksonville, Florida

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