Social Marketing Manager
Company: Vystar Credit Union
Location: Jacksonville
Posted on: May 25, 2023
Job Description:
At VyStar, we offer competitive pay, an excellent benefit
package that includes a 401(k) Plan, an extensive paid technical
and on-the-job training program, and tuition
reimbursement--available to all full and part time employees. Part
time positions start at a minimum of 30 hours per week.We encourage
you to become a part of VyStar Credit Union's family of
employees.Social Marketing ManagerACCOUNTABILITY STATEMENT
As the social media manager, you will oversee VyStar Credit Union's
online interactions with employees, members, and other
stakeholders. You will be an integral part of helping VyStar become
the Southeast's most innovative credit union on social media where
you will help members find approachable, trusted, and engaging
content to drive brand awareness and growth. Reporting directly to
the Vice President Social Marketing you will focus on developing,
implementing, and managing social media campaigns and strategy
across all touchpoints. As a social ambassador, you will be
intricately involved in managing and overseeing social media
content, metrics, and reporting. You will leverage the latest
social media best practices and technologies to innovate social
media channels at VyStar Credit Union. Your leading-edge knowledge
and competency about social media will help influence change across
the organization.ESSENTIAL JOB FUNCTIONS
- Manage social media response processes procedures and social
care team members to ensure best-in-class member satisfaction
- Ensure social media policies and procedures are aligned with
financial rules and regulations that govern the credit union
- Own social media content creation and calendar and Manage
user-generated content strategy to include contesting
- Work with copywriters and designers to ensure content is
informative and appealing
- Monitor social media keywords trends, and user engagement and
suggest content optimization
- Develop and manage social media KPIs, monthly reporting and
data for senior management presentations
- Collaborate with Marketing, Sales, Product Development and
Agency teams on social content to drive growth of branded social
media platforms
- Participate in on site activation events as neededJOB
KNOWLEDGE, SKILLS, & ABILITIES
- 7+ Years Experience in Marketing Role inclusive of
- 5+ years supporting social marketing programs including social
care/response , organic content and engagement and paid social
promotion across platforms including Facebook, Instagram, Twitter,
LinkedIn, Pinterest, TikTok and Google+
- 3+ years experience managing social media content and
engagement, measurement and listening through automation tools such
as Sprinklr, HubSpot, Chatmeter.
- 3+ years experience providing customer support through social
platforms
- Extensive knowledge of social media marketing automation tools
such as Sprinklr, HubSpot, Chatmeter to manage social media content
and engagement, measurement and listening.
- Strong quantitative and analytical skills; comfortable with
analyzing data and reporting on insights
- Deep understanding of SEO and web traffic metrics, social media
KPIs and how they drive growth
- Excellent writer with proven ability to manage customer service
issues
- Communicate with industry professionals and influencers to
create a strong network
- Provide constructive feedback to agency partners and internal
stakeholders
- Strong photography and video skills are a plus
- Critical thinker and problem-solving skills
- An elevated level of interpersonal skills and social
sensitivity are required. The candidate works with employees on all
levels of the organization. The candidate is a resource to the
organization and must be an effective listener and communicator.
The candidate must set the example in attitude, behavior, and work
ethic.
- Excellent multitasking skills
- Strong leadership and negotiation skills with business and
technical groups including ability to share knowledge resolve
conflict and build consensus among many stakeholders
- Positive outlook, strong work ethic, and responsiveness to all
internal and external stakeholders.
- Successful record of accomplishment leading projects and
project teams in a dynamic, fast paced environment
- Comfortable with ambiguity
- Business acumen, with excellent analytical and problem-solving
skills
- Must also have exceptional presentation, communication, and
negotiation skills and present to senior management as needed
- Extensive knowledge of social media marketing automation tools
such as Sprinklr, HubSpot, Chatmeter to manage social media content
and engagement, measurement and listening.
- Advanced knowledge of PowerPoint and Excel
- Ability to use project management tools like Smartsheet,
SharePoint and Microsoft teams
- Familiarity with web design and desktop publishing tools like
Adobe, Photoshop and CanvaEDUCATIONBS degree in Marketing,
Communication, or relevant years of experienceVYSTAR
EXCELLENCEIncumbent is expected to demonstrate each of the
following VyStar Excellence behaviors in performing the duties and
responsibilities of their job:
- Focus: Focus your full attention by carefully listening to and
observing client or member.
- Connect: Consistently be friendly and approachable. Demonstrate
your care.
- Understand: Listen empathetically and ask questions (70%/30%
rule).
- Counsel: Recommend solutions based on yourmember's needs and
objectives.
- Advance: Ensure that member's expectations were exceeded.
- Verify necessary follow-up actions.DISCLAIMERS AND WORK
ENVIRONMENT
- Nothing in this position description is an implied contract for
employment. The position description is intended to be an accurate
account of the essential functions. The functions are not all
encompassing and are subject to change at any time by
management.
- The work environment characteristics described are
representative of those that an employee encounters while
performing the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities
to perform the essential functions.
- As required or requested, may exert up to 20 pounds of force
occasionally and/or a negligible amount of force constantly to
lift, carry, push, pull or otherwise move objects.
Keywords: Vystar Credit Union, Jacksonville , Social Marketing Manager, Executive , Jacksonville, Florida
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