Social Marketing Manager

Company: Vystar Credit Union
Location: Jacksonville
Posted on: May 25, 2023

Job Description:

At VyStar, we offer competitive pay, an excellent benefit package that includes a 401(k) Plan, an extensive paid technical and on-the-job training program, and tuition reimbursement--available to all full and part time employees. Part time positions start at a minimum of 30 hours per week.We encourage you to become a part of VyStar Credit Union's family of employees.Social Marketing ManagerACCOUNTABILITY STATEMENT
As the social media manager, you will oversee VyStar Credit Union's online interactions with employees, members, and other stakeholders. You will be an integral part of helping VyStar become the Southeast's most innovative credit union on social media where you will help members find approachable, trusted, and engaging content to drive brand awareness and growth. Reporting directly to the Vice President Social Marketing you will focus on developing, implementing, and managing social media campaigns and strategy across all touchpoints. As a social ambassador, you will be intricately involved in managing and overseeing social media content, metrics, and reporting. You will leverage the latest social media best practices and technologies to innovate social media channels at VyStar Credit Union. Your leading-edge knowledge and competency about social media will help influence change across the organization.ESSENTIAL JOB FUNCTIONS

• Manage social media response processes procedures and social care team members to ensure best-in-class member satisfaction
• Ensure social media policies and procedures are aligned with financial rules and regulations that govern the credit union
• Own social media content creation and calendar and Manage user-generated content strategy to include contesting
• Work with copywriters and designers to ensure content is informative and appealing
• Monitor social media keywords trends, and user engagement and suggest content optimization
• Develop and manage social media KPIs, monthly reporting and data for senior management presentations
• Collaborate with Marketing, Sales, Product Development and Agency teams on social content to drive growth of branded social media platforms
• Participate in on site activation events as neededJOB KNOWLEDGE, SKILLS, & ABILITIES
  • 7+ Years Experience in Marketing Role inclusive of
    • 5+ years supporting social marketing programs including social care/response , organic content and engagement and paid social promotion across platforms including Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and Google+
    • 3+ years experience managing social media content and engagement, measurement and listening through automation tools such as Sprinklr, HubSpot, Chatmeter.
    • 3+ years experience providing customer support through social platforms
    • Extensive knowledge of social media marketing automation tools such as Sprinklr, HubSpot, Chatmeter to manage social media content and engagement, measurement and listening.
    • Strong quantitative and analytical skills; comfortable with analyzing data and reporting on insights
    • Deep understanding of SEO and web traffic metrics, social media KPIs and how they drive growth
    • Excellent writer with proven ability to manage customer service issues
    • Communicate with industry professionals and influencers to create a strong network
    • Provide constructive feedback to agency partners and internal stakeholders
    • Strong photography and video skills are a plus
    • Critical thinker and problem-solving skills
    • An elevated level of interpersonal skills and social sensitivity are required. The candidate works with employees on all levels of the organization. The candidate is a resource to the organization and must be an effective listener and communicator. The candidate must set the example in attitude, behavior, and work ethic.
    • Excellent multitasking skills
    • Strong leadership and negotiation skills with business and technical groups including ability to share knowledge resolve conflict and build consensus among many stakeholders
    • Positive outlook, strong work ethic, and responsiveness to all internal and external stakeholders.
    • Successful record of accomplishment leading projects and project teams in a dynamic, fast paced environment
    • Comfortable with ambiguity
    • Business acumen, with excellent analytical and problem-solving skills
    • Must also have exceptional presentation, communication, and negotiation skills and present to senior management as needed
    • Extensive knowledge of social media marketing automation tools such as Sprinklr, HubSpot, Chatmeter to manage social media content and engagement, measurement and listening.
    • Advanced knowledge of PowerPoint and Excel
    • Ability to use project management tools like Smartsheet, SharePoint and Microsoft teams
    • Familiarity with web design and desktop publishing tools like Adobe, Photoshop and CanvaEDUCATIONBS degree in Marketing, Communication, or relevant years of experienceVYSTAR EXCELLENCEIncumbent is expected to demonstrate each of the following VyStar Excellence behaviors in performing the duties and responsibilities of their job:
      • Focus: Focus your full attention by carefully listening to and observing client or member.
      • Connect: Consistently be friendly and approachable. Demonstrate your care.
      • Understand: Listen empathetically and ask questions (70%/30% rule).
      • Counsel: Recommend solutions based on yourmember's needs and objectives.
      • Advance: Ensure that member's expectations were exceeded.
      • Verify necessary follow-up actions.DISCLAIMERS AND WORK ENVIRONMENT
        • Nothing in this position description is an implied contract for employment. The position description is intended to be an accurate account of the essential functions. The functions are not all encompassing and are subject to change at any time by management.
        • The work environment characteristics described are representative of those that an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
        • As required or requested, may exert up to 20 pounds of force occasionally and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects.

Keywords: Vystar Credit Union, Jacksonville , Social Marketing Manager, Executive , Jacksonville, Florida