Brand Manager

Company: Swisher International, Inc
Location: Jacksonville
Posted on: March 6, 2025

Job Description:

Description

All potential candidates should read through the following details of this job with care before making an application.


For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.

The Brand Manager is responsible for the development of brand strategies and the successful execution of annual brand plans for their assigned brand.

Key Responsibilities

Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, P&L/financial analysis, market research, adult consumer research, new product development, packaging initiatives, quality improvements, pricing analysis, distribution planning, advertising development, media planning, and retail/shopper marketing programs
Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests, and revisions
Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration, and tradeshow planning
Partner with Manufacturing Operations to facilitate production forecasting and manufacturing alignment
Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing initiatives through strategic briefing, project prioritization, and sound decision-making
Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement, and sales/production forecasting
Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers

Qualifications

Bachelor's degree in Business Administration, Marketing, or related field


4+ years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing, and marketing communications and tactics
High level of understanding of brand-level P&Ls and financial reports
Proven strategic planning and creative concepting skills, critical thinking, analytical, and problem-solving capabilities
Established capabilities in leading cross-functional teams
Experience in formulating, executing, and analyzing omnichannel consumer marketing campaigns
Exceptional time management and organizational skills
High-level written and verbal communication skills with strong presentation and public speaking capabilities
Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
Excellent interpersonal skills with an ability to build relationships and work well with all levels of employees, including senior management
Proficient in MS Office (Excel, PowerPoint, Outlook & Word)

Preferred Qualifications

Master's degree in Business, Marketing, or related field
Previous brand management experience and/or CPG specific work

What we offer

Base salary and bonus program
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Professional growth and development programs to help advance your career!



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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Keywords: Swisher International, Inc, Jacksonville , Brand Manager, Executive , Jacksonville, Florida