JacksonvilleFLRecruiter Since 2001
the smart solution for Jacksonville jobs

Digital Marketing Manager

Company: Tax Defense Network
Location: Jacksonville
Posted on: June 15, 2019

Job Description:


Apply

Description

MoneySolver is looking for a Diverse and Dynamic Digital Marketing Manager to contribute to our company's performance by leading go to market & brand marketing programs that support the organizations strategies for growth. Successfully develop groundbreaking marketing strategies and programs that generate growth and increase in brand relevance in a brand-building and profitable manner.

This Digital Marketing Manager position is responsible for managing both affiliate marketing partnerships and internal marketing initiatives managed in house. These two key responsibilities will make up 100% of your day as followed

-25% of your time will be served managing external marketing vendors/affiliates

-75% of your time will be spend managing internal marketing: SEM, Social Media Ads, Display Ads, Radio Ads (Pandora/Spotify/iHeartRadio). Identifying new internal channels and growth for internal marketing.

Responsibilities:

--- Develop annual and seasonal brand and product marketing strategies and tactics that help build the brand, grow the customer file, reinforce the brand positioning and above all, drive traffic and engagement.

--- Partner with product and merchant teams to build go to market strategies that drive growth and enhance the brand and increase lead flow

--- Identify and negotiate new media, paid marketing, and partnership investments.

--- Manage wide range of external affiliate partners.

--- Oversee Social, SEM, Display, Radio, Print advertising and budgets.

--- Oversee development of marketing strategy for new advertising channels

--- Understand, monitor and report on the evolving competitive landscape

--- Evaluate customer research and market conditions

--- Identify challenges and emerging issues faced by the organization

--- Define and execute appropriate strategies to support the leadership team and help them recognize internal and external communications opportunities

--- Analyze current performance results and propose new tactics to drive traffic, lead gen, and revenue

--- Proven success developing a brand and manifesting a strong creative vision into results through hands-on execution

--- Lead and cultivate a diverse & dynamic team of marketers that deliver unique departmental value and provide support to all key functions within

--- Develop a strong partnership with our content team to ensure a meaningful connection with our users & identify areas of growth

--- Collaborate with key internal stakeholders to develop and deliver the vision and strategy for MoneySolver within multiple marketing channels and for all audiences

--- Plan and execute an integrated marketing and communications strategy to ensure consistency across MoneySolver's varied audiences and touchpoints

--- Manage marketing activities across public relations, digital channels, and partner marketing

--- Develop programs to better define, understand, and activate MoneySolver's current and prospective audiences

--- Be a MoneySolver storyteller, representing the organization with a passion and clarity that reflects commitment to our mission

--- Experience working cross-functionally in a service-driven organization where marketing and communications are directly tied to business results

--- Entrepreneurial spirit who is most comfortable being innovative, willing to test new ideas, tackle difficult subjects, and challenge normalized perceptions

--- Help your team find success in driving traffic and finding new opportunities for growth

--- Find new ways to nurture and grow subscriptions to our flourishing email newsletters

Education / Experience Required:

--- Bachelor's degree in business or marketing desired. MBA a plus

--- Minimum of 6 years of proven digital marketing experience

--- Proven experience in managing complex, integrated marketing strategies and programs across multiple channels (e.g. Online, direct mail, etc.) in a fast-paced, ever-changing environment

--- Ability to manage complex array of strategic and tactical projects and processes with multiple partners

--- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing

--- Solid understanding of performance marketing conversion and online customer acquisition

--- In-depth experience with web analytics tools (e.g., Google Analytics)

--- Up-to-date with the latest trends and best practices in SEO and SEM

--- Experience using bid management tools

--- Knowledge of ranking factors and search engine algorithms

--- Ability to think creatively, strategically, identify and resolve problems

--- Analytical with expertise in identifying consumer insights and implications

--- Experience managing significant budgets $1.2 Million +

--- Minimum five years managing external marketing vendors/affiliates

--- Strong project management skills with an ability to creatively problem-solve.

--- Pro-active communicator. Excellent written and oral communication, as well as strong presentation skills.

--- Strong interpersonal skills and ability to work with people at many levels

--- Comfortable in a highly visible role

PHYSICAL DEMANDS:

--- While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.

--- In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch.

--- Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

WORK ENVIRONMENT:

--- The work environment is representative of an office setting.

--- The noise level in the work environment is usually quiet to moderate.

--- Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.

MoneySolver is an Equal Opportunity Employer

Keywords: Tax Defense Network, Jacksonville , Digital Marketing Manager, Executive , Jacksonville, Florida

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Home Health - Executive Director - RN or PT
Description: Home health agency management, including a budget, clinical operations, billing and collections, quality improvement,
Company: Job Juncture
Location: Jacksonville
Posted on: 06/19/2019

Restaurant General Manager
Description: Restaurant General Manager Major Purpose: To act as the General Manager who is responsible for supporting the mission, vision and values of First Watch Restaurants through all that he/she does in their (more...)
Company: First Watch Inc.
Location: Daytona Beach
Posted on: 06/20/2019

Looking for Loan Processors with Origination Experience -
Description: Immediate need for Mortgage Loan Processor seeking a great opportunity with a growing organization. In this Mortgage Loan Processor role, you will be responsible for performing a variety of loan documentation (more...)
Company:
Location: Jacksonville
Posted on: 06/20/2019


Management Trainee
Description: If youre looking to start your career with a company that grows their managers and leaders from within the organization, then the Enterprise Management Training Program is for you. Whether you see yourself (more...)
Company: Enterprise Rent-A-Car
Location: Jacksonville
Posted on: 06/19/2019

Assistant Project Manager
Description: We are looking for a superstar team member who delivers excellence every day, proactively communicates with others, pursues growth and learning, and enjoys an innovative and collaborative
Company: Scorpio
Location: Gainesville
Posted on: 06/19/2019

92Y Unit Supply Specialist - Warehouse Manager
Description: As a Unit Supply Specialist for the Army National Guard, you will ensure that your Unit and fellow Soldiers are well supplied and equipped for any mission. br br In this role, your keen eye and management (more...)
Company: Army National Guard
Location: Jacksonville
Posted on: 06/20/2019

Senior Sourcing Management Staff Manager - Jacksonville, FL
Description: Role Summary: br br Lead the F PT Site sourcing, commodity leads and SQE's for the Jacksonville, FL operations to drive cost out from products services, improve supplier fulfillment performance (more...)
Company: Baker Hughes, a GE Company
Location: Jacksonville
Posted on: 06/20/2019

Business Analyst II - Hiring NOW! $26-$31/hr JAX AREA
Description: Position: Business Analyst II br Desired Start Date: 09/15/2014 br Projected End Date: 03/15/2015 br Desired Education Level: Bachelors Degree br Pay: 26/hr - 31/hr depending on experience (more...)
Company:
Location: Jacksonville
Posted on: 06/20/2019

Corporate Marketing Analyst
Description: Identifies marketing opportunities by identifying consumer requirements defining market, competitor's share, and competitor's strengths and weaknesses forecasting projected business establishing targeted (more...)
Company:
Location: Jacksonville
Posted on: 06/20/2019

Looking for Experienced Reporting Analysis - 1
Description: Ensure accuracy of sales compensation data for load into calculation engine and perform analysis, complete controls and resolve any exceptions prior to incentive payout. br br Interact with (more...)
Company:
Location: Jacksonville
Posted on: 06/20/2019

Log In or Create An Account

Get the latest Florida jobs by following @recnetFL on Twitter!

Jacksonville RSS job feeds