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Digital Marketing Manager

Company: Tax Defense Network
Location: Jacksonville
Posted on: June 15, 2019

Job Description:



MoneySolver is looking for a Diverse and Dynamic Digital Marketing Manager to contribute to our company's performance by leading go to market & brand marketing programs that support the organizations strategies for growth. Successfully develop groundbreaking marketing strategies and programs that generate growth and increase in brand relevance in a brand-building and profitable manner.

This Digital Marketing Manager position is responsible for managing both affiliate marketing partnerships and internal marketing initiatives managed in house. These two key responsibilities will make up 100% of your day as followed

-25% of your time will be served managing external marketing vendors/affiliates

-75% of your time will be spend managing internal marketing: SEM, Social Media Ads, Display Ads, Radio Ads (Pandora/Spotify/iHeartRadio). Identifying new internal channels and growth for internal marketing.


--- Develop annual and seasonal brand and product marketing strategies and tactics that help build the brand, grow the customer file, reinforce the brand positioning and above all, drive traffic and engagement.

--- Partner with product and merchant teams to build go to market strategies that drive growth and enhance the brand and increase lead flow

--- Identify and negotiate new media, paid marketing, and partnership investments.

--- Manage wide range of external affiliate partners.

--- Oversee Social, SEM, Display, Radio, Print advertising and budgets.

--- Oversee development of marketing strategy for new advertising channels

--- Understand, monitor and report on the evolving competitive landscape

--- Evaluate customer research and market conditions

--- Identify challenges and emerging issues faced by the organization

--- Define and execute appropriate strategies to support the leadership team and help them recognize internal and external communications opportunities

--- Analyze current performance results and propose new tactics to drive traffic, lead gen, and revenue

--- Proven success developing a brand and manifesting a strong creative vision into results through hands-on execution

--- Lead and cultivate a diverse & dynamic team of marketers that deliver unique departmental value and provide support to all key functions within

--- Develop a strong partnership with our content team to ensure a meaningful connection with our users & identify areas of growth

--- Collaborate with key internal stakeholders to develop and deliver the vision and strategy for MoneySolver within multiple marketing channels and for all audiences

--- Plan and execute an integrated marketing and communications strategy to ensure consistency across MoneySolver's varied audiences and touchpoints

--- Manage marketing activities across public relations, digital channels, and partner marketing

--- Develop programs to better define, understand, and activate MoneySolver's current and prospective audiences

--- Be a MoneySolver storyteller, representing the organization with a passion and clarity that reflects commitment to our mission

--- Experience working cross-functionally in a service-driven organization where marketing and communications are directly tied to business results

--- Entrepreneurial spirit who is most comfortable being innovative, willing to test new ideas, tackle difficult subjects, and challenge normalized perceptions

--- Help your team find success in driving traffic and finding new opportunities for growth

--- Find new ways to nurture and grow subscriptions to our flourishing email newsletters

Education / Experience Required:

--- Bachelor's degree in business or marketing desired. MBA a plus

--- Minimum of 6 years of proven digital marketing experience

--- Proven experience in managing complex, integrated marketing strategies and programs across multiple channels (e.g. Online, direct mail, etc.) in a fast-paced, ever-changing environment

--- Ability to manage complex array of strategic and tactical projects and processes with multiple partners

--- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing

--- Solid understanding of performance marketing conversion and online customer acquisition

--- In-depth experience with web analytics tools (e.g., Google Analytics)

--- Up-to-date with the latest trends and best practices in SEO and SEM

--- Experience using bid management tools

--- Knowledge of ranking factors and search engine algorithms

--- Ability to think creatively, strategically, identify and resolve problems

--- Analytical with expertise in identifying consumer insights and implications

--- Experience managing significant budgets $1.2 Million +

--- Minimum five years managing external marketing vendors/affiliates

--- Strong project management skills with an ability to creatively problem-solve.

--- Pro-active communicator. Excellent written and oral communication, as well as strong presentation skills.

--- Strong interpersonal skills and ability to work with people at many levels

--- Comfortable in a highly visible role


--- While performing the responsibilities of the job, the employee is required to talk and hear. Vision abilities required by the job are close vision. The employee is often required to sit and use their hands and fingers to handle, feel, and operate office equipment such as a computer, copier, and office supplies.

--- In addition, the employee is occasionally required to stand, walk, reach with their arms and hands, and to stoop, kneel or crouch.

--- Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.


--- The work environment is representative of an office setting.

--- The noise level in the work environment is usually quiet to moderate.

--- Reasonable accommodations can be made to enable employees with disabilities to perform the described essential functions of the job.

Note: This document describes the minimum, essential duties, responsibilities, skills, abilities, effort, and working conditions of the position. It in no way implies that these are the only functions to be performed by the incumbent. Workers are required to follow any other job-related instructions and to perform any job-related functions requested by a supervisor or manager. Successful performance requires that the incumbent possess and utilize the abilities and skills described. All functions are subject to reasonable modification to accommodate individuals with disabilities. Some functions may exclude individuals who pose a direct threat or significant risk to the health and safety of themselves or others.

MoneySolver is an Equal Opportunity Employer

Keywords: Tax Defense Network, Jacksonville , Digital Marketing Manager, Executive , Jacksonville, Florida

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