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Strat Prog & Local Partner Mgr

Company: Blue Cross and Blue Shield of Florida Inc.
Location: Jacksonville
Posted on: September 12, 2020

Job Description:

Jacksonville, Florida, United States Business Operations Full-time 21887

Under the leadership of the Market President and the Sr. Market Development Manager, the Manager of Strategic Programs and Local Partnerships develops and leads the execution of regional programs and initiatives designed to grow and retain key business segment membership (ACA, Medicare, Local Markets), manages key relationships with assigned civic and for-profit organizations, develops and provides targeted education for ACA and commercial lines of business, advances new outreach strategies consistent with OEP/AEP directives, and collaborates with the Market Affairs Specialist to direct the activation of sponsorships and foundation programs to grow brand awareness and earned media, and to enable regional growth goals. This role is visible in the local community as a "face" of the organization, and represents Florida Blue on boards and public speaking. Under the direction of the Sr. Market Development Manager, this role plans the Go To Market strategy in the local market by leveraging local market knowledge and expertise, leading teams and coordinating with multiple internal stakeholders including wholly owned GuideWell assets and partners.

Essential Functions

• The essential functions listed represent the major duties of this role, additional duties may be assigned.

Market Development & Education

• Serves as a regional leader for ACA and Medicare Go To Market planning and works with GWC, distribution channel partners and Segments to leverage local market knowledge, develop programs to drive education and lead generation, and prioritize organizations, events, and sports sponsorships to drive OEP/AEP sales and retention goals.

• Partners with Local Markets Sales Manager and sales reps on a comprehensive mid-market retention strategy designed to leverage local relationships particularly with non-profit groups to retain and grow preferred mid market segment business.

• Develops a portfolio of value added educational seminars applicable to diverse audiences to facilitate prospecting to key groups.

• Responsible for executing sales strategy by educating potential members through group presentations, conducting community outreach programs, and providing consultations that inform and influence health insurance purchasing decisions for ACA and Local Market group business.

• Builds relationships with strategic customers to make sure they are well served, have access to Guidewell assets and service through education and relationship management, strengthening opportunities for renewals.

• Prioritizes a portfolio of non-profit and community organizations based on business needs and develops targeted relationships to enable prospecting, retention, and worksite marketing.

• Maintains current knowledge of markets, penetration rates, product knowledge and sales opportunities.

Regional Leadership and Community Development

• Under the direction of the Market President and Sr. Market Development Manager, and in collaboration with the Local Area Sales Manager, local contracting Directors, the Manager of Strategic Programs and Local Partnerships coordinates and supports the promotion of key strategic provider groups.

• Provides regional external leadership to community through experience, knowledge and reputation, making Florida Blue a trusted advisor in communities we serve though participation in external board and committees, community leadership and as a spokesperson for external speaking engagements.

• Serves as leader and advocate on external boards and committees to build trust and position Florida Blue as a thought leader in the community.

• Collaborates with Market Affairs Specialist, Senior Media Relations Manager, Local Presence Team and other stakeholders, to develop partnerships and programs with community organizations consistent with the regional leadership strategy to raise brand awareness and increase earned media to enable outreach to targeted growth segments during AEP/OEP.

Organizational Effectiveness & Cultural Competence

• Partners with U65/O65 Segment and IMI to support retention/growth of members by supporting the implementation of focus groups to better understand consumer behavior (needs/expectations, brand

Essential Functions

recognition, as well as perception/knowledge of insurance). Leverage existing Local Presence relationships to target the participants based on geography, socio-economic status and affinity..

• Identifies local partnerships that can be leveraged in partnership with GuideWell Communities to gain insights and develop solutions to enhance the experience for our customers and to drive Enterprise diversity initiatives that support market backed growth.


• 5+ years the health care industry, public speaking and education, sales and relationship management, Florida Blue health insurance products/services and Health Care Reform work experience or equivalent combination of transferable experience and education.

• Bachelor’s degree or equivalent work experience

• Demonstrated experience in developing and managing outreach programs with non-profit and faith based groups.

• Proven ability to develop persuasive presentations and communication materials.

• Experience with building relationships within the business and external to Florida Blue

• State of Florida 2-15 Health, Life and Annuities License OR must be licensed within 3 (three) months of hire date

• Experience communicating effectively with all levels of an organization and to diverse audiences

• Demonstrated ability to collaborate both internally among departments and externally with key stakeholders; ability to work in a matrix or virtual environment.

• Excellent interpersonal and relationship building skills.

• Self-starter with the ability to work independently and within a team.

• Must be able to influence without authority and work with all levels of the enterprise.

• Ability to lead and to coordinate efforts across-functional teams.

• Ability to travel extensively to local community based events (travel 50-75%)

• Ability to work evening/weekend hours.


• Strong understanding of local non-profit community and demonstrated ability to forge trusting relationships to key community and advocacy organizations.

• Knowledge of local political landscape, as well as business and community leaders.

• Deep business acumen of GuideWell products and services

• Bilingual communications skills, preferably English/Spanish

We are an Equal Opportunity Employer/Protected Veteran/Disabled.

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Keywords: Blue Cross and Blue Shield of Florida Inc., Jacksonville , Strat Prog & Local Partner Mgr, Other , Jacksonville, Florida

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