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Product Marketing Manager

Company: Unassigned/Prospective Account
Location: Jacksonville
Posted on: September 16, 2021

Job Description:

- Responsible for the positioning, messaging, sales enablement, and go-to-market (GTM) efforts for rapidly evolving platform

- Part of a small, agile team that makes an impact by partnering with teams in various areas; Product, Sales, and Customer Success

- Clear ownership of key initiatives and strategies

- Develop and lead GTM strategies and launches for new products, features and updates

- Provide competitive analysis of market and partner with product team to adjust and fill gaps

- Research sales cycle and buying paths for customers in different segments/verticals

- Inform and consult on our pricing strategies based on competitive and market analysis

- Translate product offerings to Sales team

- Lead the charge on collecting customer feedback on products and aligning messaging

- Customer base: DOTs, DOE, Transportation grounds, Civil Engineering companies

- Working with the designer on the marketing team on materials and concepts

- Highly prefer experience with a Start-Up company

- Working experience in the government, transportation, or civil engineering space

- HubSpot
- 5 years experience in product marketing at Software/SaaS company

- Knowledge of and experience with developing a GTM strategy ideally for a SASS company (GTM go to market)

- Adobe Suit experience (preferred)

- Proven confidence/ownership/autonomy

Keywords: Unassigned/Prospective Account, Jacksonville , Product Marketing Manager, Other , Jacksonville, Florida

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