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Sales & Marketing Director

Company: Brookdale Senior Living
Location: Jacksonville
Posted on: October 12, 2021

Job Description:

Sales and Marketing Director

Brookdale Mandarin, 10790 Old St. Augustine Road, Jacksonville, FL 32257

Are you excited about sales? Are you energetic, a self-starter?

We are looking for a sales and marketing professional with a proven track record of generating and closing qualified leads. As our Sales & Marketing Director, you will partner with your sales team, the Executive Director and District Director of Sales to improve occupancy at our assisted living & independent living community. We will provide you with the training and support to develop referral sources and bring in new residents.

Are you Commission Driven? Receive commission for each move-in! You will receive a % of the revenue you produce!

You can be in the President's Club each quarter by achieving your community's quarterly revenue target!

Brookdale is a Great Place to Be

  • Our community thrives off of our family like atmosphere. Everyone is family here and that sets us apart from others in our area. You won't find a better to place to work that works together as 1 team to ensure our residents are our top priority.

You Are A Perfect Fit For This Position If:
  • You have a passion for working with seniors
  • You have a passion for driving sales
  • You are a team player
  • You have compassion, empathy, respect & integrity


Your

responsibilities

* Manage & supervise a Sales Counselor & Marketing Coordinator in the community to achieve occupancy, move in, and revenue targets for the community
* Close sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about services and programs that can meet their needs
* Respond promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families. Responsible for being the single point of contact for referral agencies
* Develop and maintains relationships with and generates leads through resident, family, and professional referral sources on a weekly basis
* Utilize sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals
* Partner with district sales management to develop and execute marketing plans and achieve communities' press releases and other forms of media that promote the communities services
* Represent the communities and increases awareness through participation in outside events, professional groups, and community involvement in the local market

Required skills and qualifications:
* Bachelor's degree in marketing, business, or other related field required

* Independent living experience preferred

* Must have at least 2yrs sales management experience; strong leadership & communication skills

* Proven track record of generating and closing a high percentage of qualified leads

* Ability to effectively listen and communicate both verbally and in writing

* Must be self-directed, able to prioritize tasks as well as have the ability to accept directives

* Team player with industry knowledge and the ability to connect with families

* Ability to build effective relationships with local business partners

* Good listening skills, compassionate & empathetic

* Strong business development & event planning skills

* Professional contacts in the market a plus!

Make Lives Better Including Your Own.

The happiness of those we serve is dependent on the happiness of our associates, so you'll receive competitive compensation and a benefits package with additional perks designed to make you smile. The work you do will be challenging yet rewarding. But you'll earn more than a paycheck; you can enjoy opportunities to grow your career, as well as ongoing programs catered to your health, financial, mental, and emotional needs. Most of all, we believe you can find purpose, meaning, and the chance to be a part of something bigger than yourself.

Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.

We believe that in order to best serve our residents and patients, we need to first serve our associates. One way we do that is through our benefits. Our offerings include, but are not limited to:

Full-time and part-time associate benefits:
• 401(k) Retirement Savings Plan
• Benefit plan package
• Employee Stock Purchase Program
• Pre-tax Commuter Benefit
• Associate Compassion Fund
• Associate Discounts
• Identity theft protection
• Pet savings and insurance plans
• Voluntary benefits available

Full-time associate benefits:
• Extensive Insurance Plans, including medical, dental, vision, flexible spending account, health savings account and more.
• Paid Time Off
• Adoption Benefit
• Tuition Reimbursement
• Company-provided life insurance and accidental death and dismemberment (AD&D)
• Voluntary STD and LTD

This is an incentive based position, which may include bonuses, incentive, or commission plans.

Please note, Brookdale has adopted a policy requiring all associates to be fully vaccinated against COVID-19, subject to limited exemptions based on medical conditions, sincerely held religious beliefs, or applicable state laws and regulations.

Responsibilities

Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales. Develops and maintains relationships with and generates leads through residents, family, and professional referral sources. Plans, coordinates, and implements monthly prospect and/or referral source activities and events. Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.
  1. Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans of the community.
  2. Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs. Responds promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families. Provides appropriate community and company information to anyone who inquires.
  3. Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.
  4. Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance. Contact sources include legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.
  5. Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis. Provides information and conducts presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.
  6. Plans, coordinates, and implements monthly prospect and/or referral source activities and events as specified by the community marketing plan, Executive Director, and Regional Sales management. Follows up and executes sales processes with all leads from events.
  7. Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Researches and provides recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services. Adheres to procedures in the development of advertising materials by working with Brookdale's Creative Services group.
  8. Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports. Provides frequent sales performance issue information to Regional Sales management.
  9. Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.
  10. Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.

This job description represents an overview of the

responsibilities
for the above referenced position. It is not intended to represent a comprehensive list of

responsibilities
. An associate should perform all duties as assigned by his/her supervisor.

Keywords: Brookdale Senior Living, Jacksonville , Sales & Marketing Director, Other , Jacksonville, Florida

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