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Demand Generation Strategist

Company: Healogics
Location: Jacksonville
Posted on: May 28, 2023

Job Description:

Job Summary: Healogics is the largest provider of advanced wound care services in the United States, treating more than 300,000 chronic wound patients annually across over 600 sites. With an aging society, obesity and diabetes on the rise, and an uptick in surgical procedures, the number of patients with non-healing wounds that would benefit from expert care is dramatically increasing. As a result, the company is working to provide our differentiated, quality outcomes to as many patients that would benefit through our out-patient clinic partnerships. Healogics mission is to advance wound healing by creating and sharing our wound expertise, everywhere we can, for every patient who would benefit, by the best means available. We provide world-class wound care, improve wound science, empower hospitals, and heal communities. Healogics is looking for a B2B Demand Generation Strategist to join our evolving team. A talented, multifaceted applicant will act as a content creator, campaign driver, and branding aficionado. More specifically, this role will be responsible to design and execute multi-touch B2B customer journeys through creative strategies that drive relevant engagement and grow the sales pipeline. As an instrumental part of growing our B2B demand generation team, this role will be responsible for nurturing leads through key campaign activities. Execution of these activities may include writing copy, creating email marketing content, designing landing pages and building/maintaining reports. The ideal candidate has a passion for a content-first marketing approach and comes with experience in creative writing and managing customer relationship data. Additional experience in HubSpot and Salesforce is a plus. The Demand Generation Strategist will report to the Demand Generation Manager and collaborate closely with several cross-functional teams on a regular basis. In doing so, this role will help shape the story of Healogics by creating impactful content that will successfully move relevant customers through our sales funnel. All Healogics employees must perform their job responsibilities according to all Healogics policies, Hospital policies, as well as to accrediting organizations, federal and state regulation, and to the Centers for Medicare and Medicaid Services (CMS) guidelines, as applicable. Essential Functions/Responsibilities: Build, execute, and optimize demand generation content and campaigns across traditional and creative channels in collaboration with sales and marketing to drive leads into the sales pipeline. BUILD Work closely with Sales to understand customer hurdles during the stages of deal-making. Create an annual DG content calendar. Define clear and actionable strategic direction for DG content, that aligns with the needs of the Sales team. Identify target audiences and key demographics, interests, and online behaviour EXECUTE Formulate outbound-focused content for nurture campaigns that include general wound care education, news & updates, events, and other internal ad hoc initiatives. Leverage data within Salesforce and HubSpot to identify possible targets, and track campaign performance. Monitor campaign effectiveness to improve on current strategies and identify new opportunities to increase pipeline leads. OPTIMIZE Monitor, measure, analyse, and report out performance of all demand generation activities. Partner closely with cross-functional teams to further optimize strategies to convert more MQLs into SQLs (includes new business development, sales, marketing, operations, and clinical teams). Improve upon existing customer personas; ensure existing DG content is aligned to their interests; update content as needed to further support alignment. Facilitate internal stakeholder interviews to identify business objectives and subject matter experts to keep content fresh. Coordinate and partner with Demand Generation Manager to ensure activities align with business goals and strategies. Perform all other duties as required. Required Education, Experience and Credentials: Bachelor's degree in Marketing, Business Administration or similar field required Five (5) years related and relevant experience desired Required Knowledge, Skills and Abilities: 5+ years' experience in B2B marketing tactics and content creation designed to reach executive-level personas (healthcare industry specific experience preferred). Strong knowledge of demand generation process, tools, and best practices. Experience building, managing, and reporting on cross-platform and industry-specific campaigns. Proficient in collaboration, reporting and organizational tools and industry-standard platforms such as HubSpot and Salesforce Passion for using technology in new and creative ways. Excellent attention to detail, strong communication skills and solid work ethic. Highly organized with excellent time and project management skills. Ability to balance multiple demands and thrive in a collaborative environment. Knowledge about email compliance (CAN-SPAM, GDPR, CASL) a plus. Please reach out to Ashley Helfrich at Ashley.Helfrich@healogics.com for more information! Salary for this position generally ranges between $66900 - $87400 / year. This range is an estimate, based on potential employee qualifications: education, experience, geography as well as operational needs and other considerations permitted by law.

Keywords: Healogics, Jacksonville , Demand Generation Strategist, Other , Jacksonville, Florida

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