Marketing - Audience Segmentation Analyst
Company: TEKsystems, Inc
Location: Jacksonville
Posted on: January 13, 2021
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Job Description:
Our retail client is seeking an Adobe Audience Manager (AAM) to
support audience management for all digital marketing
activities.High-level responsibilities include:* Reviewing web
analytics data, building out customer traits, and pulling and
defining data* Contributing to planning, developing, and
implementing new audience programs for Digital Marketing* Managing
requirements and audience programs from end-to-end, including
documentation, design, build, and activation * Communicating and
reporting on audience programs, how they support marketing
objectives, and demonstrate business valueRequirements:* Adobe
Analytics experience or knowledge (or similar)* Understanding of
audience segmentation* Adobe Audience Manager (AAM) or similar
tools such as Google Analytics, Core Metrics, etc. * AB or
E-commerce testing (this is a PLUS)* Understanding of paid media
from a PPC (Paid for click) format (this is a PLUS)Location:Remote
to start, eventually on-site in Jacksonville, FLAbout
TEKsystems:We're partners in transformation. We help clients
activate ideas and solutions to take advantage of a new world of
opportunity. We are a team of 80,000 strong, working with over
6,000 clients, including 80% of the Fortune 500, across North
America, Europe and Asia. As an industry leader in Full-Stack
Technology Services, Talent Services, and real-world application,
we work with progressive leaders to drive change. That's the power
of true partnership. TEKsystems is an Allegis Group company. The
company is an equal opportunity employer and will consider all
applications without regards to race, sex, age, color, religion,
national origin, veteran status, disability, sexual orientation,
gender identity, genetic information or any characteristic
protected by law.
Keywords: TEKsystems, Inc, Jacksonville , Marketing - Audience Segmentation Analyst, Professions , Jacksonville, Florida
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