Marketing - Audience Segmentation Analyst

Company: TEKsystems, Inc
Location: Jacksonville
Posted on: January 13, 2021

Job Description:

Our retail client is seeking an Adobe Audience Manager (AAM) to support audience management for all digital marketing activities.High-level responsibilities include:* Reviewing web analytics data, building out customer traits, and pulling and defining data* Contributing to planning, developing, and implementing new audience programs for Digital Marketing* Managing requirements and audience programs from end-to-end, including documentation, design, build, and activation * Communicating and reporting on audience programs, how they support marketing objectives, and demonstrate business valueRequirements:* Adobe Analytics experience or knowledge (or similar)* Understanding of audience segmentation* Adobe Audience Manager (AAM) or similar tools such as Google Analytics, Core Metrics, etc. * AB or E-commerce testing (this is a PLUS)* Understanding of paid media from a PPC (Paid for click) format (this is a PLUS)Location:Remote to start, eventually on-site in Jacksonville, FLAbout TEKsystems:We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Keywords: TEKsystems, Inc, Jacksonville , Marketing - Audience Segmentation Analyst, Professions , Jacksonville, Florida