Lead Marketing Technology Business Analyst (Martech)- Hybrid

Company: Citi
Location: Orange Park
Posted on: August 5, 2022

Job Description:

The IT Business Lead Analyst is a senior-level position responsible for liaising between business users and technologists to exchange information in a concise, logical and understandable way in coordination with the Technology team. The overall objective of this role is to contribute to continuous iterative exploration and investigation of business performance and other measures to gain insight and drive business planning.The IT Business Lead Analyst will contribute as a lead analyst supporting Global Consumer Technology (GCT) with primary focus on the Marketing Technology Domain. This role will be focused on the delivery of the USCM roadmap (applications such as Adobe AEM, Pega CDH, Aprimo, Offer management, etc) for marketing transformation initiatives in an effort to reduce speed to market campaign cycles, improve efficiencies across marketing teams and unify processes and systems. Responsibilities:

• Provide input during development and implementation phases, including formulation and definition of systems scope, objectives and necessary system enhancements for complex, high-impact projects
• Identify and communicate risks and impacts and propose risk mitigation options, considering business implications of the application of technology to the current business environment
• Consult with business clients to determine system functional specifications and partner with multiple management teams and other units to meet organizational objectives
• Evaluate new IT developments and evolving business requirements and recommend appropriate systems alternatives and/or enhancements to current systems by analyzing business processes, systems and industry standards
• Provide in-depth and sophisticated analyses with interpretive thinking to define problems, develop innovative solutions and influence strategic functional decisions
• Supervise day-to-day staff management issues, including resource management, work allocation, mentoring/coaching and other duties and functions as assigned
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.Qualifications:
  • 6-10 years of experience
  • Proficiency in MS Office (Word, Excel, Visio, PowerPoint) with extensive experience using Excel for data analysis
  • Experience with all phases of Software Development Life Cycle
  • Comprehensive knowledge of the principles of business analysisEducation:
    • Bachelor's degree/University degree or equivalent experience
    • Master's degree preferredThe IT Business Lead Analyst will contribute as a lead analyst supporting Technology with primary focus on the Marketing Domain team. This role will be focused on the delivery of the USCM roadmap (applications: Adobe AEM, Pega CDH, Aprimo, Offer management, etc) for marketing transformation initiatives to reduce speed to market campaign cycles, improve efficiencies across marketing teams and unify processes and systems. ------------------------------------------------- Job Family Group: Technology ------------------------------------------------- Job Family:Business Analysis / Client Services ------------------------------------------------------ Time Type: Full time ------------------------------------------------------ Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .View the " EEO is the Law " poster. View the EEO is the Law Supplement .View the EEO Policy Statement .View the Pay Transparency Posting ----------------------------- Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.

Keywords: Citi, Jacksonville , Lead Marketing Technology Business Analyst (Martech)- Hybrid, Professions , Orange Park, Florida