Sr. Manager Consumer Insights and Research
Company: Swisher International, Inc
Location: Orange Park
Posted on: September 22, 2022
This position will independently manage a variety of research
projects to instill understanding of consumer dynamics into
marketing strategy development and elevate the level of insights
for the organization. The position will manage ongoing research and
insights needs of the core business and growth brands and bring a
visionary perspective to the organization to guide us into the
--- Develop, budget, execute, and present findings for various
projects that deliver consumer and market insights to guide
marketing strategy, enhance consumer engagement and identify growth
opportunities for the business
--- Design and manage market research programs, both qualitative
and quantitative, including brand tracking, category tracking,
consumer usage, attitude studies, ad testing, product testing,
fieldwork, and ethnographies
--- Learn and utilize Swisher's quantitative research platform to
design, program and launch surveys in a timely and cost-effective
--- Collaborate with multiple departments to identify research
needs and create highly engaging consumer-centric brands.
--- Direct pre-launch concept and product testing, validation, and
post launch performance tracking to optimize the portfolio and
establish a foundation of benchmarks for success.
--- Analyze multiple sources of research and information for trends
and actionable insights to guide marketing strategy and growth
--- Oversee planning and recommendations, budgets, manage
suppliers, optimize processes, and evaluate new opportunities and
tools that add insight value to the organization.
--- Responsible for the process and platform for delivery of
monthly flash reports and project summaries to the
--- Bachelor's Degree in Marketing, Business, Research, Psychology
or related field. Masters Degree strongly preferred
--- 7+ years' experience in market research and consumer insights,
preferably in the Consumer Packaged Goods (CPG) industry
--- Experience in both quantitative and qualitative research
methods, including MaxDiff, Conjoint, TURF, focus groups, 1:1
interviews, diary studies, ethnographies, shopper studies,
simulated test markets.
--- Proficient in Microsoft Office ( Excel, Word, PowerPoint and
--- Travel up to 20% required
--- Experience with self-service quantitative survey tools and
syndicated data (IRI, Nielsen)
--- Excellent project management, organization, and prioritization
--- Ability to collaborate and develop strong relationships with
internal stakeholders, team members, subordinate(s) and
--- Strategic thinker with experience interpreting multiple points
of data, identifying the trends and insights story to provide
--- Effective problem solving, analytical, storytelling,
communication, and interpersonal skills.
--- May be sitting and/or using computers for prolonged periods of
--- Integrity - Earns the trust by behaving in an honest, fair, and
ethical manner. Shows consistency in words and actions. Models high
standards of ethics.
--- Collaboration - Collaborates with other staff to integrate and
complement business strategies across multiple channels.
Communicates decisions in an effective manner to internal and
--- Action-Oriented - Demonstrates a strong commitment, interest,
and desire to actively contribute and participate in departmental
and company initiatives.
--- Relationships - Plays a vital role in building and maintaining
internal and external customer relationships and possess the
ability to work with a work group or team.
--- Continuous Improvement - Monitors/Assesses performance of
yourself, other individuals, or needs of the organization to make
improvements or take corrective action. Identifies and analyzes
problems and evaluates alternate solutions and makes
recommendations in the best interest of the organization.
--- Dynamic Growth - Demonstrates a desire and drive to acquire
necessary knowledge, skills, and competencies to best serve the
needs of the organization and its employees. Demonstrates the
ability to reflect on and learn from experiences.
Keywords: Swisher International, Inc, Jacksonville , Sr. Manager Consumer Insights and Research, Executive , Orange Park, Florida
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